STOP Wishing! START Defying!

Elite Online Coaching That Delivers with George Dante Cockerill-Higgins. The best tailored fitness coaching for people from beginners to professional athletes.

🏆 How much would you pay for your dream physique?

The real question is: How much is your time and potential worth? Stop wasting both on generic plans. Invest in guaranteed results.

Are you tired of guessing games, generic plans, and plateauing progress?

Wouldn’t it be nice to have more than just your face in your dating picture?

Defied Coaching, led by George Dante Cockerill-Higgins, is your cheat code to achieving peak performance. We don't offer cookie-cutter programs; we provide world class, results-driven online coaching that is meticulously engineered around your body, your goals, and your life.

It's time to defy your limits and finally unlock your absolute maximum potential.

💪 What is Defied Coaching?

Defied Coaching delivers the best tailored fitness coaching for everyone — from complete beginners to professional athletes.

I’m Coach George Dante Cockerill-Higgins — and I offer both in-person and online coaching, designed to fit your lifestyle, experience level, and goals.

Whether you’re a stay-at-home mum with no equipment, someone with a pair of dumbbells and zero direction, or someone walking into a gym feeling completely lost — I’ve got you covered.

Defied Coaching meets you where you’re at… and takes you further than you thought possible.

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The Defied Coaching Advantage: What You Get

We build champions—and your success—on The 5 Pillar Training Plan. This is more than a program; it's a comprehensive performance system designed for guaranteed progress:

Elite Custom Programming

Ditch the guesswork. We engineer sophisticated training plans specifically designed to make you Stronger, Fitter, and Faster.

Master Your Fuel

Food is the engine! You receive a personalised nutrition strategy tailored to fuel performance and body composition goals. No restrictive diets, just sustainable power—because Rome wasn't built without the right materials.

Proof, Not Promises

We track every metric relentlessly. Transparent progress reports and continuous measurement ensure we are getting maximum results from every session.

24/7 Expert Support

George is your Coach, Sensei, and Guru. This is continuous, high-level accountability via WhatsApp. You are never alone on your journey.

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Ready to chat?

✅ You’ll receive a personal response within 24 hours

✅ Zero pressure — just clarity, support, and honest advice

Ready to defy your limits?

Let’s build the strongest version of you.

Contact George

Why Choose Me? The Ultimate Investment in Performance

Online coaching gives you the structure, accountability, and expertise of a top-tier Personal Trainer, but with global access and unbeatable flexibility. It gives you the edge.

🙌 Why Trust Me?

Unlike other “online” coaches, I, George Dante Cockerill-Higgins, have actually been there, done that, and earned the results.

I’ve coached professional and amateur athletes across multiple disciplines. I am an active Muay Thai fighter and have personally coached other fighters in Strength & Conditioning for competitive bouts. I understand that truly elite performance requires mastering both the physical and the mental game. When you invest in Defied Coaching, you are buying proven expertise from a coach who is genuinely obsessed with maximizing human potential:

•⁠ ⁠Level 4 Strength & Conditioning Coach

•⁠ ⁠Accredited Nutritionist

•⁠ ⁠Level 3 Qualified Personal Trainer

•⁠ ⁠Active Muay Thai Fighter & Endurance Athlete

•⁠ ⁠Years of hands-on client experience

•⁠ ⁠Backed by real testimonials, real transformations, and real results

My goal is not just to train you; it's to help you discover the undiscovered potential you didn't even know you possessed.

💳 How to Pay

All payments are handled securely through Stripe Direct Debit — simple, fast, and safe.

📩 Book Your Free 1-to-1 Consultation

Leave your details below and I’ll personally reach out to talk through your goals and how we’ll achieve them — together.

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Secure Your Spot: This isn't just a sign-up; it's an application for a serious commitment to transformation. Complete the short form below to start.

Priority Contact: My team or I will contact you swiftly via WhatsApp to book your exclusive strategy call with George.

Ignite Your Plan: Your first consultation is 100% focused on defining your unique goals and building the definitive roadmap to smash them together.

★★★★★

I chose to do twice a week 1:1 personal training with George starting back in August. I had wanted to lose weight for a while but always thought my disordered eating past would stop me. It’s now November and I’ve lost nearly 2 stone. I’m surprised at how straightforward it’s been. There’s been times I have struggled but George has been very supportive and helpful with suggestions. I do shift work, days and nights and have been running for the past 3 years, slowly gaining weight, thinking the running outdid my pretty bad diet. I also hated doing my strength training.

George made the gym plan doable yet effective and I am building strength every week. I have learned so much and am excited about getting back into running now I’ve lost weight. I thought the calorie deficit was going to be the hardest part but with some support from George and answering all of my questions, I’ve taken to it really well. Not only this but I’ve learned to be efficient with my macros and really enjoy healthy food now. It’s also changed my mindset towards food without realising it! I don’t feel obsessive around food anymore and I’m looking forward to my further progress in the future

STOP Wishing! START Defying!

Elite Online Coaching That Delivers with George Dante Cockerill-Higgins. The best tailored fitness coaching for people from beginners to professional athletes.

🏆 How much would you pay for your dream physique?

💪 What is Defied Coaching?

The Defied Coaching Advantage: What You Get

Elite Custom Programming

Master Your Fuel

Proof, Not Promises

24/7 Expert Support

Ready to chat?

Ready to chat?

Why Choose Me? The Ultimate Investment in Performance

🙌 Why Trust Me?

💳 How to Pay

📩 Book Your Free 1-to-1 Consultation

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★★★★★

Helen E

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